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Global Reporting and Segmentation Manager-Temp

  • Best Practices
  • CRM
  • Database
  • Marketing
  • Marketing Strategy
  • Metrics
  • Operations
  • Segmentation
Description:

Global Reporting and Segmentation Manager (TEMP)

Our Pay Rate Range reflects the cost of labor across several US geographic markets. The pay rate for this position ranges from $35.72/hr in our lowest geographic market up to $68.80/hr in our highest geographic market. Pay Rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

About this role

Our Client's Global Marketing Operations team is looking for a sharp, technically capable and data-focused Manager to help support customer segmentation efforts, campaign performance and email/push channel health metrics. This role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. The ideal candidate must be a creative problem solver who can partner closely with business owners to support a customer-focused marketing strategy, and who can provide data-driven insights into campaign performance and channel health metrics.

 

Key responsibilities

  • Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities
  • Maintain and develop segmentation  for automated programs (onboarding, retention, etc.)
  • Ensure segmentation  supports testing strategies that allow for accurate measurement of  campaign performance
  • Partner with Tech and Data  Engineering teams to diagnose and drive resolution of technical issues  relating to customer targeting and data hygiene

     

    Basic Qualifications

  • Minimum of 3 years in CRM,  Database or Campaign Analytics roles
  • Advanced knowledge of SQL  (experience with AWS Redshift a plus)
  • Experience supporting outbound  marketing teams, generating audiences for email and mobile push  notifications and ensuring segmentation supports campaign testing  strategies (e.g., proper sampling techniques and sizing of treatment and  control groups)
  • Experience creating segments in  support of multi-channel campaigns and automated customer journeys
  • Must be familiar with customer  attributes and outbound campaign data (email, push)
  • Technically capable with excellent  verbal and written communication skills
  • Bachelor’s degree in Business,  Marketing, Computer Science, Engineering or a related field of study

     

    Preferred Qualifications

  • Experience working in Jira or  similar workflow management software
  • Knowledge of email and mobile push  marketing best practices
  • Strong analytical capability and a  solid understanding of campaign performance and channel health metric
QUALIFICATION/ LICENSURE :
  • Work Authorization : Green Card, US Citizen, Other valid work visa
  • Preferred years of experience : 3+ Years
  • Travel Required : No travel required
  • Shift timings: Hybrid: Newark, NJ 2 days/week - Preference (Remote Considered)
Job Location
Newark, New Jersey
Pay
USD 35.72 - USD 68.80 per hour
CONTRACT DURATION
9 month(s)
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