Director, Awareness Media North America (TEMP)
 

About Our Client:

Our Client is the world's leading provider of spoken audio entertainment, information, and educational programming. They've maintained our innovative spirit since inventing the first portable digital audio player in 1997. With a presence across four continents and a catalog of over 300,000 titles, we're committed to enriching lives through thoughtful entertainment and information.

About the Role:

We're seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months). This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals. The ideal candidate has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record testing and measuring media investment to establish business impact.

Key Responsibilities:

• Develop and execute best in class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
• Explore innovative media partnerships with media owners to drive awareness and consideration of our client beyond traditional media placements
• Manage the awareness media budget and optimize spend across channels.
• Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
• Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
• Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
• Stay current on digital media industry trends and recommend innovative approaches.

Qualifications:

• 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
• Experience with attribution, incrementality, and media measurement models.
• Strong leadership, analytical, and strategic skills.
• Expertise in budget management and forecasting.
• Proven ability to translate data into actionable recommendations.
• Experience in utilizing customer insights for successful marketing campaigns.
• Excellent interpersonal and cross-functional collaboration skills.

Preferred Qualifications:

• MBA or graduate degree.
• Media agency experience.
• Strong oral and written communication skills.
• Deep understanding of subscription revenue business models