As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across the client's apps and website.
Responsibilities include:
• Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.
• Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.
• A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
• Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
• Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
• Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
• Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.
Qualifications:
• 3+ years’ experience developing and launching email, on-site and app marketing campaigns
• Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business
• Strong project management, organization, and prioritization skills
• Prior experience working in a cross functional setup that spans product, tech, QA, program and international teams
• Excellent verbal and written communication skills
• Preference to prior retention marketing experience
