We are seeking an Associate for Operations on our app marketing team. You will be supporting our Associate Director, Global Organic App Marketing in creating and executing campaigns within our CMS platform across the Android and iOS apps. Our ideal candidate has 3+ years of experience across iOS and Android platforms, is highly organized, self-driving, comfortable reviewing code and using content management systems.
The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box. You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.
KEY RESPONSIBILITIES
Build and launch A/B tests and seasonal campaigns using our client’s CMS and CRM tools
Own updating experiences across iOS and Android across our global portfolio
Responsible for monthly updates of key touchpoints
Pull reporting on key metrics related to the acquisition of new prospects
Create, manage and socialize documentation related to app CX and in-flight tests
Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience
Develop and implement new Marketing strategies based on changing business priorities
Basic Qualifications
3+ years of work experience in digital marketing
Experience using Content Management Systems and basic knowledge of HTML, XML, JSON and CSS
Basic understanding of conversion, engagement and retention marketing throughout different portions of the lifecycle
Superior project management and organizational skills
Excellent communication and presentation skills
Strategic thinking and strong attention to detail
Strong ability to effectively collaborate
Solution oriented and creative thinking
Ability to adapt in a dynamic environment
Working knowledge of Excel, Word and PowerPoint
Preferred Qualification’s
Passion and understanding of the app space and streaming services
Conversion and retention marketing experience in a membership model business
Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and Tableau
Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization
